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Washington DC SEO Services

Improve your SEO to get on Google’s good side

Don’t miss out on leads because you’re not focusing on the keywords your audience is searching for. Start increasing your revenue with enhanced and specific Washington DC SEO.

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Let’s get down to business

SEO matters, but why?

SEO (Search Engine Optimization) is the practice of optimizing a site so that it can be more easily discovered on search engines like Google. Designing a stellar website is only half the battle. If it’s hard to find, then unfortunately you’ve wasted a lot of energy and money building something no one will see. Would you open a flagship store in a back alley with zero foot traffic when for no additional cost, you could be in the heart of busy Georgetown? No brainer, right? Well, the same should apply to your website.

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Google Algorithm

Google continues to get smarter as they grow and that means it’s harder than ever to impress them. They continuously comb through and index websites to make sure they are meeting the needs of their audience. If you aren’t checking all their boxes, you run the risk of missing out on opportunities.

Top Spot

Ranking on the first page of Google is technically free, but building your SEO takes time and knowledge about how search engine algorithms operate to get there. It’s a tricky game, but we have a playbook and strategy in place to get your site more attention.
Find the right fit

Lazarus Washington DC SEO Packages

We offer three different SEO packages that are designed to fit your budget and business needs. Whether you are trying to increase your local search optimization in Washington DC or need to have an in-depth analysis and focused strategy to become a complete market leader, we have a plan that can help you achieve your SEO goals. We work across multiple industries and have clients from both large and small businesses who benefit from these services.

Level 1

For small local business
  • Google My Business Optimization
  • NAP Syndication
  • Citation Building
  • Updating Pages & Schema Integration
  • Classified Submissions
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Keep it local

Local DC SEO

Take over the DC market with our Local SEO package. We will start with a thorough analysis and optimization of your Google Business Profile. These profiles are essential for your audience to find you and also for Google to recognize that the business is verified. Monthly, we will continue to update and post content on the profile to make sure things stay up to date and that Google senses enough activity to keep boosting your business. You can focus on your day-to-day while we manage your business listing, keeping everything accurate, across multiple directories and platforms.

Level 2

For growing business
  • Everything in Local SEO plus...
  • Onpage Optimization
  • Page Title Optimization
  • Meta Description Optimization
  • Page Speed Analysis
  • Internal Link Review
  • Image Alt Tag Optimization
  • URL Optimization
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Level up

Breakthrough SEO

Outperform the Washington DC competition with our Breakthrough SEO package. After a full audit of your SEO, we will also conduct a comprehensive competitor analysis to see where the opportunity is. We use software to determine any issues with backlinks, or duplicated content, and run a keyword analysis to determine what needs improvement. Once we know where to focus, we will lay out a strategy and start working towards making your business the most clicked on in the industry.

Level 3

For aggressive businesses
  • Everything in Local and Breakthrough SEO plus...
  • Content Creation
  • 2 Keyword-rich blog posts per month
  • Structured Data Check
  • .xml Sitemap Check
  • Competitor Analysis
  • Link Development for Authority Building
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Master the art

Market Leader SEO

Become a DC powerhouse with our Market Leader SEO package. This package encompasses all that our Local and Breakthrough SEO offer with some key additions. Adding in blog writing and content creation, we are able to take your business to the next level. A large part of the SEO puzzle is making sure that your content is regularly updated with content that is relevant and well-crafted. We will deliver keyword targeting drafts for you to review and then publish them on your website. As an added bonus, a lot of the content will be so valuable to your audience that you can use it as social posts and in newsletters.

Contact Lazarus Design Team

We understand that SEO is complex and many businesses in the Washington DC area have great potential but don’t have the time or resources to improve this aspect of their marketing. Contact us for a consultation and let’s work towards getting your business more traffic and increase revenue. 

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Putting it all together

What Makes Up a Successful SEO Strategy

Great SEO is more than just driving traffic, it’s driving the right traffic and doing it as efficiently as possible. There are several different pieces to the puzzle that we will put together to get you rising to the top of the search rankings and capture the attention of your target market.

Local SEO

This is how Google will know what market you are in and be able to verify your company is located in the Washington DC area. When analyzing your website, Google will look at your NAP (Name, Address and Phone Number) in order to confirm that you are indeed located where you say you are. Keep in mind, that Google is smart and they will compare this information across a number of online directories such as Yelp, your Google Business profile, Yellow Pages and more. We have a special tool built to sync across all these platforms and make sure all contact information is accurate and cohesive.

Google Business Profile (AKA GMB) Optimization

You may not know it by name, you’ve most likely seen what we're talking about. This is what shows up, or should show up when a user googles your specific business. By utilizing this tool, your business will appear on Google maps and have a dedicated section on the right side of Google. It is where people can find your contact information, read reviews, see your location, hours of operation, find updates, call you directly, and more. This is often overlooked and yet important to establishing your business's credibility and increasing SEO. Every month the Lazarus DC team will take a deep dive into your profile and see what needs to be updated or improved upon so that we can keep it current.

Content Writing

Producing written content is a great opportunity for search engines to categorize your website and establish it as a site that they want to recommend to their audience. We will publish blog posts loaded with keywords on a monthly basis to your site to start improving the rankings. The content will be useful in multiple ways since your audience will find the information useful and it will help boost your overall SEO. The more content that we can get up on the site, the bigger shot you will have at landing on that first page of a Google search.

Link Building

Another vital part of building credibility with Google is link building. These “backlinks” essentially mean that you get bonus points when another established website has a link to your site within their website. This shows search engine algorithms that your website is legitimate and therefore they will start pushing more users to your business. We have strategies to work with similar businesses in DC to start generating these backlinks by establishing a network within specific industries.

Technical SEO

Slow loading speeds, broken links and other technical errors can impact your SEO. When Google crawls and indexes a website they will flag it for these common issues. Oftentimes, businesses aren’t even aware of certain glitches buried within their websites that Google will pick up on. We use proven tools to locate these issues that need solving which improves the overall functionality. Our developers will keep track of loading speeds and be there to keep things running like a well-oiled machine.

Franchise SEO

Check out our credentials, we have experience working with franchises and know how to configure their SEO. When done properly, we can target the correct audiences for all your sites and increase franchise performance. It can be a challenge to get all locations to appear properly on searches, but we have to tools to make it happen.

Keyword Research

Thorough research is key (no pun intended) to improving SEO. You would be surprised at some of the target keywords your audience is searching for and what words are leading them to your business. We will conduct a monthly analysis of these keywords and help identify which ones we can improve on or any new opportunities to capture more of your target market. Taking it a step further, we also do a deep dive into the keywords your competitors are ranking for which helps us determine how to customize your SEO strategy.

On-page

Whether we are creating new content or updating existing content, it is important to comb through a website (just like Google would) and make sure every page is optimzed to for keywords, technical issues and image quality. We make sure everything from the content to the meta descriptions are being optimized efficiently. This part can be tedious but we thrive on being thorough and making sure Google won’t find anything to impact the visibility of your business.

Why Choose Lazarus as Your Washington DC SEO Partner?

To put it simply, we know our stuff and we live for our clients. You can be confident when you choose us that you are not only getting quality work but also new supporters of your business. We love that moment when we start seeing improvements with keyword tracking and you better believe when we get you on the first page of Google we’ll be celebrating next to you. When you work with us, we will establish achievable goals and provide easy-to-read, thorough, reports so that you can see what improvements are being made and keep track of progress. Communication is valuable to our team and we know it is to our clients as well. The Lazarus DC team is available to answer questions, provide updates, or implement any changes whenever you need us.

Free Consultation
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NO CONTRACTS

No Results = No Commitments

We are confident that our process has been proven to drive results, so confident that don’t need to lock anyone into any long-term commitments. Our work speaks for itself and our clients continue to reap the benefits of increased leads. SEO takes time and persistence, which is our specialty, and it won’t happen overnight. However, if we are noticing certain projects aren’t producing enough of a return on your investment, we won’t keep that from you and will work towards coming up with an alternative approach. We don’t require any of our Washington DC clients to sign any contracts so you can jump into the SEO pool worry-free.

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Patience is Key to Success

When to Expect Results From SEO

All good things come to those who wait, and SEO can be a long game. In our experience with the DC area, we typically start seeing improvements after three months. While this varies on a case by case basis, giving ample time to for the SEO strategy to gain traction will produce the desired results.

Google Search Clicks
808080%

Increase in organic traffic

Impressions
80M

Just in 6 months

Organic Traffic
80x

Over a year

FAQ

It stands for Search Engine Optimization. And it means a web page optimized to show up on search results of search engines like Google.

SEO is not dead. It’s one of the best long term investments you could possible do for your business. It’s how we’ve built our business and it’s how we’ve grown hundreds of other businesses.

That depends. How competitive is your industry on Google? How much work does your website need? Sometimes ranking change over night after we’ve made them and rankings skyrocket. Sometimes it takes much longer 3-6 months and for really competitive markets, it can take a year or more to get to where you need on Google. You have to be patient. Generally, we ask that you give us 3-6 months to see the results you’re wanting. 

We primarily focus on Google since that’s where the vast majority of users are searching on a regular basis. Google boasts 3.5 billion searches every day. Bing has over 88 million searches per day. That’s a huge difference.