Paid Advertising Agency for DC Businesses that are Ready to Grow
We are the best-of-the-best PPC agency in Washington, DC. You depend on us to make certain that your ads are being seen and your money is being well spent.
What's the Point of Running PPC Advertising
It's like a lightning bolt for your business–-an instant way to get your name known and known by many. To really excel in the game, it's worth noting that you will have to shell out a few dollars. This is sort of a "pay-to-play" game where the more you put into it, the more you'll get out of it. With that being said, you'll easily and quickly see results. There won't be any waiting around and you'll see an increase in leads, traffic, awareness (or whatever) instantaneously.
Google Advertising
Facebook Advertising
Why Should You Budget for Paid Ads?
Because they work, that's why! At least that is the short and simple. You will be putting some money towards these but the benefit will quickly have the cost disappearing from thought. Now, you can go the free route, SEO, which we also specialize in, but there will be a bit of pause before you start seeing results.
If you want to see results in DC and see them quickly, then paid advertising is where you should invest your marketing dollars. Even if you are already doing decently well in your market, paid ads will take you up a level.
Contact Lazarus
Many in the Washington DC area have come to us ,seeking answers as to how to grow their business. Their business model is on point but they are lacking in properly conveying how truly awesome they are. We will gladly help solve that problem with strategy and paid advertising.
Which Type of Ads Are a Better Fit for Your Business: Facebook or Google?
Great question! Sometimes it's one or the other and sometimes it can be both simultaneously. It all depends on what you are trying to promote or sell and who makes up your audience. These are all items we will discuss before we start.
Text-Based Ads
What Are You Selling?
Both is Better
How Much Should I Spend on Ads?
This is all within scale and depends on how much growth you are hoping for. The more you spend, the more return you will get. However, maybe your business is only looking for a few solid leads or it on a tight budget---Lazarus will help you decide the right amount to spend.
Now, if you are looking for a more specific answer to that question, we normally recommend somewhere within the $750-$1,000 range per month. This is not a hard and fast rule but from experience, it's what works best. Anything below that range likely won't produce a return and will be hard to analyze. We always give ads and ad budgets at least a month to settle themselves out and then we go from there deciding how much to increase or decrease the allotted budget.
When Will I See a Return on My Ad Investment?
It's not going to happen overnight. It won't be a week either. But give us, your platform, and your audience some time and you'll see the results. We recommend patience for at least 3 months before you start asking any questions. We know the waiting game can be tough, especially in DC, but it will be worth it.
For 1 client, we built a huge pipeline from Facebook & Google ads.
Managed ad spend.
Generated from paid ads.
FAQ
What does the Paid Social undertaking look like?
Every new month, we will create 1-3 new Facebook ad campaigns that we think your audience will engage with. From start to finish, this involves drafting exciting copy, assembling carousels or videos of imagery, targeting the right people and setting parameters that fall in line with your business goals, and then monitoring the data and results.
What does the Paid Search undertaking look like?
Just like we do for the paid social process on Facebook, we will focus heavily on 1-3 Google ads in the beginning stages. We will come up with a list of engaging headlines that will draw people in and make sure that Google Ads placement is top notch. After all that is done, we will set up targeting so that only those you want to see your Google ads, will see your Google ads.