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PPC Ad Agency

Paid Advertising Agency for DC Businesses that are Ready to Grow

We are the best-of-the-best PPC agency in Washington, DC. You depend on us to make certain that your ads are being seen and your money is being well spent.

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What's the Point of Running PPC Advertising

It's like a lightning bolt for your business–-an instant way to get your name known and known by many. To really excel in the game, it's worth noting that you will have to shell out a few dollars. This is sort of a "pay-to-play" game where the more you put into it, the more you'll get out of it. With that being said, you'll easily and quickly see results. There won't be any waiting around and you'll see an increase in leads, traffic, awareness (or whatever) instantaneously.


Google Advertising

Ask anyone and they've heard of Google. Even your Grandma as probably heard of and used it in some form or fashion. Google advertising is about showing up at the top of the page when someone pops something into the search bar. You want to be first as many people won't scroll past the first couple of linked options.

Facebook Advertising

For Facebook advertising, you get to pick out who see your ad. Whether it's age, location, interests, you have the ability to tailor who you are trying to appeal to. A lot of people use social media, with Facebook being one of the original platforms, so your ad or product will get a lot of traffic.

Why Should You Budget for Paid Ads?

Because they work, that's why! At least that is the short and simple. You will be putting some money towards these but the benefit will quickly have the cost disappearing from thought. Now, you can go the free route, SEO, which we also specialize in, but there will be a bit of pause before you start seeing results.

If you want to see results in DC and see them quickly, then paid advertising is where you should invest your marketing dollars. Even if you are already doing decently well in your market, paid ads will take you up a level.

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Contact Lazarus

Many in the Washington DC area have come to us ,seeking answers as to how to grow their business. Their business model is on point but they are lacking in properly conveying how truly awesome they are. We will gladly help solve that problem with strategy and paid advertising.

ppc advertising

Which Type of Ads Are a Better Fit for Your Business: Facebook or Google?

Great question! Sometimes it's one or the other and sometimes it can be both simultaneously. It all depends on what you are trying to promote or sell and who makes up your audience. These are all items we will discuss before we start.

Text-Based Ads

In general, Google ads are more text-heavy and rely on words rather than images. They can show up either at the top of a Google Search Results page or at the bottom. If your product is more visual, this may not be your best option. But if your product is more an idea or service, then Google ads may be the ticket.

What Are You Selling?

The advertising platform you select depends on what you are promoting. If you are selling clothes, for example, something that is highly visual and less expensive, Facebook would be ideal. If it's a service that is pricey or hard to capture in an image, Google could be better.

Both is Better

The benefit of promoting on both Google and Facebook is that your audience is more likely to trust you and hence, more likely to purchase or seek out your services. The more they become familiar with your brand, the more they will trust. Could both platforms be the winning ticket for you? Let's find out.
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How Much Should I Spend on Ads?

This is all within scale and depends on how much growth you are hoping for. The more you spend, the more return you will get. However, maybe your business is only looking for a few solid leads or it on a tight budget---Lazarus will help you decide the right amount to spend.

Now, if you are looking for a more specific answer to that question, we normally recommend somewhere within the $750-$1,000 range per month. This is not a hard and fast rule but from experience, it's what works best. Anything below that range likely won't produce a return and will be hard to analyze. We always give ads and ad budgets at least a month to settle themselves out and then we go from there deciding how much to increase or decrease the allotted budget.

Everything starts slow and then heats up

When Will I See a Return on My Ad Investment?

It's not going to happen overnight. It won't be a week either. But give us, your platform, and your audience some time and you'll see the results. We recommend patience for at least 3 months before you start asking any questions. We know the waiting game can be tough, especially in DC, but it will be worth it.

Pipeline Value

For 1 client, we built a huge pipeline from Facebook & Google ads.

Ad Spend

Managed ad spend.


Generated from paid ads.


Every new month, we will create 1-3 new Facebook ad campaigns that we think your audience will engage with. From start to finish, this involves drafting exciting copy, assembling carousels or videos of imagery, targeting the right people and setting parameters that fall in line with your business goals, and then monitoring the data and results.

Just like we do for the paid social process on Facebook, we will focus heavily on 1-3 Google ads in the beginning stages. We will come up with a list of engaging headlines that will draw people in and make sure that Google Ads placement is top notch. After all that is done, we will set up targeting so that only those you want to see your Google ads, will see your Google ads.